TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

OWN LABEL [2 records]

Record 1 2017-02-13

English

Subject field(s)
  • Merchandising Techniques
  • Trademarks (Law)
DEF

Brand owned not by a manufacturer or producer but by a retailer or supplier who gets its goods made by a contract manufacturer under its own label.

OBS

The seller of private-brand goods sponsors those goods in the market, becomes responsible for their quality, and has rights to prevent others from using the same mark.

French

Domaine(s)
  • Techniques marchandes
  • Marques de commerce (Droit)
DEF

Marque sous laquelle un distributeur vend des articles dont il s'attribue l'exclusivité, qu'il ait ou non recours à un producteur sous-traitant.

OBS

marque de distributeur; MDD : désignations publiées au Journal officiel de la République française le 5 août 2016.

Spanish

Campo(s) temático(s)
  • Técnicas mercantiles
  • Marcas de comercio (Derecho)
DEF

Marca patrocinada por un comerciante o agente, a diferencia de las que están patrocinadas por fabricantes o productores.

Save record 1

Record 2 2012-08-27

English

Subject field(s)
  • Labelling (Packaging)
CONT

The increase in consumer purchasing power spurred growth in sales of imported and luxury food items. At the same time, the protracted period of recession spawned a growing new market for own-label food products in most of the leading self-service chains, mainly for basic food items

Key term(s)
  • own label

French

Domaine(s)
  • Étiquetage (Emballages)
CONT

L'amélioration du pouvoir d'achat des consommateurs a éperonné la croissance des ventes de produits alimentaires importés de luxe. En même temps, la récession prolongée a engendré un nouveau marché en expansion pour les produits alimentaires à étiquetage exclusif dans la plupart des grandes chaînes de libre-service, en particulier pour les produits alimentaires de base.

Spanish

Save record 2

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