TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PERSONA [2 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2023-01-10

English

Subject field(s)
  • Marketing Research
  • The Product (Marketing)
CONT

... a persona is [the] profile of a product's typical customer. Personas are used to help a product manager (and others in the organization involved with the product's development) understand key traits, behaviors, goals, responsibilities, and needs of a specific type of user.

PHR

buyer persona, user persona

French

Domaine(s)
  • Étude du marché
  • Produit (Commercialisation)
DEF

[...] personnage imaginaire représentant un groupe ou segment cible dans le cadre du développement d'un nouveau produit ou service ou d'une activité marketing prise dans sa globalité.

OBS

persona : désignation dont le genre peut être masculin ou féminin.

PHR

persona client, persona d'acheteur, persona d'utilisateur

Spanish

Campo(s) temático(s)
  • Estudio del mercado
  • Producto (Comercialización)
CONT

Una persona es un ente ideal construido a partir de la investigación sobre usuarios reales. [...] aun cuando una persona puede tener características de un usuario real que hayamos entrevistado [...], debemos recordar que estas personas no existen realmente, sino que son una abstracción obtenida desde la investigación.

PHR

persona cliente, persona compradora

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Record 2 2022-11-09

English

Subject field(s)
  • Psychology (General)
  • Human Behaviour
DEF

... the public face an individual presents to the outside world, in contrast to more deeply rooted and authentic personality characteristics.

CONT

Persona. From Latin "persona": an actor's mask. A term used by C.G. Jung for the "external" character which enables an individual to interrelate with the world around him so that he arrives at a kind of compromise between his individual psychological constitution (individual character) and the collective situation. This presupposes an ability to adapt to society.

French

Domaine(s)
  • Psychologie (Généralités)
  • Comportement humain
CONT

D'une façon très générale, la persona est le masque que tout individu porte pour répondre aux exigences de la vie en société. La persona donne à tout sujet social une triple possibilité de jeu : «apparaître sous tel ou tel jour», «se cacher derrière tel ou tel masque», «se construire un visage et un comportement pour s'en faire un rempart» [...]

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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