TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PRICING POLICY [1 record]

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Alphabetical list of terms

Record 1 2012-04-10

English

Subject field(s)
  • Market Prices
  • Sales (Marketing)
  • Foreign Trade
CONT

Pricing policy can be merely an approved method of calculating prices; it can be a set of principles for maximising profits; or it can be a powerful tool in marketing. Pricing policy as a concept of marketing is concerned with the relationship of price, value, elasticity and cost, and the pursuit of corporate objectives.

French

Domaine(s)
  • Prix (Commercialisation)
  • Vente
  • Commerce extérieur
DEF

Ensemble de stratégies et de lignes de conduite définies par la direction, sur lesquelles se fondent le choix des prix et des conditions de vente ainsi que l'élaboration des tarifs.

OBS

La politique de prix est l'une des composantes de la politique de marketing.

Spanish

Campo(s) temático(s)
  • Precios (Comercialización)
  • Ventas (Comercialización)
  • Comercio exterior
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