TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PRODUCT BRAND [1 record]

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Alphabetical list of terms

Record 1 2002-12-09

English

Subject field(s)
  • Trademarks (Law)
  • Trade
  • The Product (Marketing)
CONT

A product brand is a brand that is related to a specific product. The more a brand is related to a specific product, the more the consumer will match the product's characteristics with the brand itself. The product brand gives added value to the product and an attachment built around a brand image, both of which provide a solid defense against competition.

Key term(s)
  • brand

French

Domaine(s)
  • Marques de commerce (Droit)
  • Commerce
  • Produit (Commercialisation)
CONT

La marque de produit devient souvent une marque de gamme au fur et à mesure des déclinaisons du produit.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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