TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

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Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1975-03-11

English

Subject field(s)
  • Advertising Agencies and Services
  • Merchandising Techniques
OBS

often a more attractive premium can be featured through the use of the self-liquidating technique. The consumer sends not only -- but a specified amount of money.

French

Domaine(s)
  • Agences et services de publicité
  • Techniques marchandes
OBS

la prime auto-payante. (...) Le principe consiste dans la proposition d'acheter (...) un article intéressant à un prix réduit, moyennant la -- du produit que l'on cherche à promouvoir.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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