TERMIUM Plus®

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PROVED NAME REGISTRATION SCORE [1 record]

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Alphabetical list of terms

Record 1 2010-10-18

English

Subject field(s)
  • Advertising Media
  • Advertising Agencies and Services
CONT

Proved name registration score is a score based on the percentage of respondents who can accurately recall the ad the day after exposure.

CONT

And yet the feel of the message might well have got through - as is shown by some studies which compare image measurements against recall scores.

French

Domaine(s)
  • Supports publicitaires
  • Agences et services de publicité
DEF

Proportion de l'audience déclarée d'un message publicitaire capable de restituer au moins un élément spécifique de ce message afin de s'assurer que le souvenir restitué concerne le message publicitaire étudié.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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