TERMIUM Plus®

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PSYCHOGRAPHICALLY SEGMENTED GROUP [1 record]

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Record 1 1994-07-26

English

Subject field(s)
  • Motivation and Advertising Psychology
  • Marketing Research
CONT

Focus group research on psychographically segmented groups would be beneficial for appropriate encoding of messages.

French

Domaine(s)
  • Motivation et psychologie de la publicité
  • Étude du marché
CONT

Une recherche par groupes de travail sur des groupes segmentés psychographiquement serait utile pour le codage approprié des messages.

Spanish

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