TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

RADIO ADVERTISING [1 record]

Record 1 2003-04-10

English

Subject field(s)
  • Advertising Media
  • Radio Arts
CONT

With the exception of outdoor and transit advertisement, the use of separate versions in each language would normally apply to all other forms of advertising, i.e. print advertising, paid announcements, and television and radio advertising.

French

Domaine(s)
  • Supports publicitaires
  • Radio (Arts du spectacle)
CONT

Exception faite de la publicité extérieure et de l'affichage ambulant, l'emploi de versions distinctes dans chaque langue devrait normalement s'appliquer à toutes les autres formes de publicité, notamment la publicité imprimée, les annonces tarifées et la publicité à la radio et à la télévision.

OBS

Terme tiré du Manuel du Conseil du Trésor/Communications

OBS

La publicité télévisée fait apparaître des variations saisonnières beaucoup plus faibles que la publicité-presse ou radiophonique.

Spanish

Campo(s) temático(s)
  • Medios de publicidad
  • Radio (Artes escénicas)
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