TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
SELL-THRU [1 record]
Record 1 - internal organization data 2005-01-21
Record 1, English
Record 1, Subject field(s)
- Sales (Marketing)
- Electronic Commerce
Record 1, Main entry term, English
- conversion rate
1, record 1, English, conversion%20rate
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- conversion ratio 2, record 1, English, conversion%20ratio
correct
- sell-through 2, record 1, English, sell%2Dthrough
- sell-thru 2, record 1, English, sell%2Dthru
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
The percentage of clicks leading to a purchase, a subscription or simply a query, obtained in relation to the total of number of clicks for an advertised item. 1, record 1, English, - conversion%20rate
Record number: 1, Textual support number: 1 CONT
Let's say that you receive one order for every 120 visitors to your website. Then your site's sell-through is 120:1 (pronounced 120 to 1). Once you know your site's sell-through, you can mathematically predict how many orders you're going to receive based on the amount of traffic coming to your site. For example let's say that your sell-through is 88:1. So if you get 88 visitors per day to your site, you'll get one order, 880 visitors daily will get you 10 orders. And 8,800 visitors will bring in 100 orders. 2, record 1, English, - conversion%20rate
Record number: 1, Textual support number: 2 CONT
"Conversion ratio" is another term for sell-thru. A site that gets 5 orders for every 100 visitors has a conversion ratio of 5%. (in terms of sell-through, this would be 100:5 or 20:1. 2, record 1, English, - conversion%20rate
Record 1, French
Record 1, Domaine(s)
- Vente
- Commerce électronique
Record 1, Main entry term, French
- taux de transformation
1, record 1, French, taux%20de%20transformation
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- taux de conversion 2, record 1, French, taux%20de%20conversion
correct, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Pourcentage de clics ayant abouti à un acte d'achat, d'adhésion à une offre ou simplement à une demande de renseignements, par rapport au nombre total de clics sur l'élément publicitaire. 3, record 1, French, - taux%20de%20transformation
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Ventas (Comercialización)
- Comercio electrónico
Record 1, Main entry term, Spanish
- tasa de transformación
1, record 1, Spanish, tasa%20de%20transformaci%C3%B3n
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- tasa de conversión 1, record 1, Spanish, tasa%20de%20conversi%C3%B3n
correct, feminine noun, Mexico
Record 1, Textual support, Spanish
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