TERMIUM Plus®

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SITUATIONAL SEGMENTATION [1 record]

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Record 1 1988-09-26

English

Subject field(s)
  • Marketing Research

French

Domaine(s)
  • Étude du marché
CONT

La segmentation situationnelle permet tout simplement de différencier les produits selon leurs situations de consommation ou d'achat. Elle part de l'hypothèse que les individus se comportent différemment selon le moment de la journée, par exemple, et ainsi consomment des produits différents.

Spanish

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