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SNOWBALL EFFECT [1 record]

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Record 1 2002-02-27

English

Subject field(s)
  • Social Psychology
  • Motivation and Advertising Psychology
  • Human Behaviour
CONT

Critics of polling question the validity of the claim that it provides a true picture of public opinion, and it has been suggested that the polls themselves may influence public opinion by creating a bandwagon effect.

French

Domaine(s)
  • Psychologie sociale
  • Motivation et psychologie de la publicité
  • Comportement humain
DEF

Diffusion de plus en plus rapide d'une idée, d'une innovation à mesure qu'elle se transmet à partir d'un seul point d'origine.

CONT

[Une] action concertée s'attaque au problème sur différents fronts et fournit diverses mesures incitatives ou dissuasives à différents segments, fait participer les média et les publicitaires, rend le message crédible et crée en général un effet boule de neige.

Spanish

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