TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
SPLIT RUN [3 records]
Record 1 - internal organization data 2010-10-14
Record 1, English
Record 1, Subject field(s)
- Advertising Agencies and Services
- Advertising Techniques
Record 1, Main entry term, English
- split run test
1, record 1, English, split%20run%20test
correct, United States
Record 1, Abbreviations, English
Record 1, Synonyms, English
- split-run test 2, record 1, English, split%2Drun%20test
correct, United States
- split-run 3, record 1, English, split%2Drun
correct, United States
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A technique used to test the effectiveness of advertising copy. Two different versions of the same advertisement are printed in the same press run of an issue of a particular publication, so that some of the copies contain one version of the ad and the others contain the other version. 4, record 1, English, - split%20run%20test
Record 1, Key term(s)
- split run
Record 1, French
Record 1, Domaine(s)
- Agences et services de publicité
- Techniques publicitaires
Record 1, Main entry term, French
- test sur tirage équifractionné
1, record 1, French, test%20sur%20tirage%20%C3%A9quifractionn%C3%A9
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- test de tirage partagé 2, record 1, French, test%20de%20tirage%20partag%C3%A9
correct, masculine noun
- test en split-run 3, record 1, French, test%20en%20split%2Drun
correct, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Technique destinée à mesurer les réponses relatives à deux annonces différentes, en insérant chacune d'elles dans la moitié des exemplaires d'un support de presse également distribués. 4, record 1, French, - test%20sur%20tirage%20%C3%A9quifractionn%C3%A9
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1994-10-25
Record 2, English
Record 2, Subject field(s)
- Printing Processes - Various
Record 2, Main entry term, English
- split run
1, record 2, English, split%20run
correct, noun, Canada, generic
Record 2, Abbreviations, English
Record 2, Synonyms, English
- split-run 2, record 2, English, split%2Drun
correct, noun, Canada, generic
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
In a split run, a publisher inserts new advertisements aimed at one market [e.g. Canada] into editorial material already prepared for another market [e.g. the U.S.A.]. 3, record 2, English, - split%20run
Record number: 2, Textual support number: 2 CONT
Lower advertising rates are possible because the split-run would not incur the cost of producing, as a Canadian magazine must, the entire editorial for the Canadian market. 4, record 2, English, - split%20run
Record 2, Key term(s)
- split-run
Record 2, French
Record 2, Domaine(s)
- Procédés d'impression divers
Record 2, Main entry term, French
- tirage par moitié
1, record 2, French, tirage%20par%20moiti%C3%A9
correct, masculine noun, specific
Record 2, Abbreviations, French
Record 2, Synonyms, French
- tirage équifractionné 2, record 2, French, tirage%20%C3%A9quifractionn%C3%A9
correct, masculine noun, specific
- tirage dédoublé 3, record 2, French, tirage%20d%C3%A9doubl%C3%A9
masculine noun, specific
Record 2, Textual support, French
Record number: 2, Textual support number: 1 OBS
selon le cas 4, record 2, French, - tirage%20par%20moiti%C3%A9
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 1976-06-19
Record 3, English
Record 3, Subject field(s)
- Industrial Techniques and Processes
Record 3, Main entry term, English
- split run 1, record 3, English, split%20run
Record 3, Abbreviations, English
Record 3, Synonyms, English
Record 3, French
Record 3, Domaine(s)
- Techniques industrielles
Record 3, Main entry term, French
- vapeur croisée
1, record 3, French, vapeur%20crois%C3%A9e
feminine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
- courant croisé 1, record 3, French, courant%20crois%C3%A9
masculine noun
Record 3, Textual support, French
Record 3, Spanish
Record 3, Textual support, Spanish
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