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SPOT SATURATION CAMPAIGN [2 records]
Record 1 - internal organization data 1993-02-02
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
Record 1, Main entry term, English
- saturation spot campaign
1, record 1, English, saturation%20spot%20campaign
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- spot saturation campaign 1, record 1, English, spot%20saturation%20campaign
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Intense use of broadcast media in a market, such as 20 TV or 100 radio commercials a week over a single station. 2, record 1, English, - saturation%20spot%20campaign
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
Record 1, Main entry term, French
- pilonnage publicitaire
1, record 1, French, pilonnage%20publicitaire
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- campagne par saturation 2, record 1, French, campagne%20par%20saturation
correct, feminine noun
- matraquage publicitaire 2, record 1, French, matraquage%20publicitaire
correct, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Campagne de publicité qui repose sur la répétition fréquente d'une annonce-éclair au cours d'une durée déterminée. 1, record 1, French, - pilonnage%20publicitaire
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1993-01-18
Record 2, English
Record 2, Subject field(s)
- Advertising Techniques
Record 2, Main entry term, English
- spot saturation campaign 1, record 2, English, spot%20saturation%20campaign
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record 2, French
Record 2, Domaine(s)
- Techniques publicitaires
Record 2, Main entry term, French
- campagne de saturation par annonces-éclair
1, record 2, French, campagne%20de%20saturation%20par%20annonces%2D%C3%A9clair
feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
campagne de publicité qui repose sur la répétition fréquente d'une annonce-éclair au cours d'une durée déterminée. 1, record 2, French, - campagne%20de%20saturation%20par%20annonces%2D%C3%A9clair
Record 2, Spanish
Record 2, Textual support, Spanish
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