TERMIUM Plus®

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STIMULATIONAL MARKETING [1 record]

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Alphabetical list of terms

Record 1 1975-03-11

English

Subject field(s)
  • Marketing
  • Economics
  • Trade
CONT

The task of converting no demand into positive demand is called stimulational marketing. The buyer does not buy because he is forced ... The object, while he did not conceive of it on his own, is now seen as related to some need [he has].

French

Domaine(s)
  • Commercialisation
  • Économique
  • Commerce
OBS

I.état de la demande : [...] absence de demande [...] Rôle du marketing : [...] créer la demande [...] Nom de la stratégie [marketing] : [...] stimulation.

Spanish

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