TERMIUM Plus®

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SUBJECTIVE EXPECTED UTILITY MODEL [1 record]

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Record 1 1999-02-22

English

Subject field(s)
  • Marketing
DEF

Existing equilibrium concepts for games make use of the subjective expected utility model axiomatized by Savage (1954) to represent players' preferences. Accordingly, each player's beliefs about the strategies played by opponents are represented by a probability measure.

French

Domaine(s)
  • Commercialisation

Spanish

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