TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

SYNDICATED RESEARCH [1 record]

Record 1 1980-06-25

English

Subject field(s)
  • Advertising
OBS

Advertisers rely on the same data sources, simply because of the economy of syndicated research (done on a regular and repeated schedule for a number of different clients) over customized research.

French

Domaine(s)
  • Publicité
OBS

Les utilisateurs de ces chiffres ne veulent pas se soucier de ce qu'ils considèrent comme des problèmes techniques insignifiants, et, depuis un quart de siècle (...) depuis le début des véritables recherches communes, ils enterrent tous les détails gênants.

Spanish

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