TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

TELEVISION AUDIENCE MEASUREMENT [1 record]

Record 1 2024-02-29

English

Subject field(s)
  • Advertising Media
  • Television Arts
CONT

TV audience measurement refers to the process of collecting and analyzing data to determine the size and composition of television audiences. It provides insights into who is watching TV programs, how long they are watching, and their demographics.

French

Domaine(s)
  • Supports publicitaires
  • Télévision (Arts du spectacle)

Spanish

Save record 1

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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