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TOASTER MARKETING [1 record]

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Record 1 1991-12-20

English

Subject field(s)
  • Merchandising Techniques
CONT

The other projects an upbeat marketing driven organization in step with the money management needs of a risk-oriented baby-boomer audience who will inherit over 1 trillion dollars during the next 20 years. Critics of the latter type of positioning (sometimes called "toaster marketing" have a hard time when pressed to suggest alternatives in a volatile acquisitive economy.

French

Domaine(s)
  • Techniques marchandes
OBS

Les banques doivent essayer de mousser l'achat d'instruments bancaires.

Spanish

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