TERMIUM Plus®

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TRIADIC PRODUCT TEST [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1998-07-14

English

Subject field(s)
  • Marketing Research
DEF

Market research term for a product test in which informants are each presented with three unmarked products, two of which are identical, and asked to pick out the one which is different. With a large enough sample, it is possible statistically to eliminate the guesses made by some informants and to ascertain whether the different product really is different to the consumer.

French

Domaine(s)
  • Étude du marché
DEF

Méthode de différenciation comprenant trois échantillons codés présentés simultanément, deux d'entre eux étant identiques. Le sujet est prié d'indiquer l'échantillon différent.

OBS

essai triangulaire : terme et définition normalisés par l'ISO et l'AFNOR.

Spanish

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