TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

VALUE ADDED MARKETING [1 record]

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Alphabetical list of terms

Record 1 1980-06-16

English

Subject field(s)
  • Marketing
OBS

Value added: The concept in MARKETING that indicates that the process of exchange adds to the individual UTILITY available to the participants and to the total utility available to the whole exchange system.

French

Domaine(s)
  • Commercialisation
DEF

désigne la valeur d'un produit ou d'un service qui résulte pour le consommateur ou l'utilisateur, des activités de marketing.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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