TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

VEHICLE EXPOSURE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1998-06-22

English

Subject field(s)
  • Advertising
DEF

The number of individuals or homes exposed to (or capable of being exposed to) a vehicle [of advertising] within a specified period of time.

Key term(s)
  • reach
  • vehicle exposure

French

Domaine(s)
  • Publicité
DEF

Nombre de personnes touchées par un support ou une combinaison de supports, chacune d'entre elles n'étant alors comptée qu'une fois.

CONT

Avec la presse quotidienne, la recherche de la couverture maximale est aisée dans la mesure où l'on n'a qu'une faible marge de choix.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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