TERMIUM Plus®

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VOLUME SEGMENTATION [1 record]

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Filter results by subject field

Alphabetical list of terms

Record 1 1988-07-05

English

Subject field(s)
  • Marketing Research
CONT

Many markets can be segmented into light-, medium-, and heavy- user groups of the product (called volume segmentation). Heavy users may constitute only a small percentage of the numerical size of the market but a major percentage of the unit volume consumed.

French

Domaine(s)
  • Étude du marché
OBS

Plusieurs marchés peuvent être segmentés en fonction du taux d'utilisation; on a donc des groupes à utilisation rare, moyenne ou forte d'un produit quelconque.

Spanish

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