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A/B TESTING [2 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2025-08-29

English

Subject field(s)
  • Information Processing (Informatics)
  • Marketing
  • Internet and Telematics
CONT

A/B testing is an experiment in which marketers split their audience and create multiple versions of a particular variable in a campaign to test the effectiveness of that variable to determine which version performs better.

OBS

A/B testing can be used for comparing versions of videos, ads, emails, web pages, product designs, apps, and more.

French

Domaine(s)
  • Traitement de l'information (Informatique)
  • Commercialisation
  • Internet et télématique
CONT

[...] le test A/B est la principale méthode utilisée par les organisations pour déterminer la meilleure expérience numérique, qu'il s’agisse du contenu [de sites] web ou des campagnes de marketing. Étant donné que toutes les tactiques ou campagnes marketing n'obtiennent pas de résultats positifs, les tests A/B permettent aux équipes d'optimisation de repérer la version la plus performante [...]

Spanish

Save record 1

Record 2 2022-01-26

English

Subject field(s)
  • Titles of Courses
  • Scientific Measurements and Analyses
  • Statistical Methods
  • Productivity and Profitability
Universal entry(ies)
T936
classification system code, see observation
OBS

This online self-paced course examines the characteristics, benefits and best practices of A/B testing as a way of optimizing products. Participants will learn about the key actions needed to create an agile, value-added A/B test strategy in their organization.

OBS

T936: a Canada School of Public Service course code.

French

Domaine(s)
  • Titres de cours
  • Mesures et analyse (Sciences)
  • Méthodes statistiques
  • Productivité et rentabilité
Entrée(s) universelle(s)
T936
classification system code, see observation
OBS

Ce cours en ligne à rythme libre examine les caractéristiques et les avantages des tests A/B de même que les pratiques exemplaires en la matière en tant que façons d'optimiser les produits. Les participants se verront présenter les principales mesures à prendre pour élaborer une stratégie de tests A/B agiles et à valeur ajoutée au sein de leur organisation.

OBS

T936 : code de cours de l'École de la fonction publique du Canada.

Spanish

Save record 2

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