TERMIUM Plus®
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AIDA MODEL [1 record]
Record 1 - internal organization data 1999-02-09
Record 1, English
Record 1, Subject field(s)
- Marketing
Record 1, Main entry term, English
- AIDA model
1, record 1, English, AIDA%20model
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- AIDA 1, record 1, English, AIDA
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
The sales presentation stage of the personal selling process. Consists of steps to attract Attention, hold Interest, arouse Desire, and generate buyer Action by meeting the buyer's objections and closing the sale. 1, record 1, English, - AIDA%20model
Record 1, French
Record 1, Domaine(s)
- Commercialisation
Record 1, Main entry term, French
- modèle AIDA
1, record 1, French, mod%C3%A8le%20AIDA
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Modèle de hiérarchie des effets concernant quatre étapes du processus de décision du consommateur : l'attention, l'intérêt, le désir, l'action. 2, record 1, French, - mod%C3%A8le%20AIDA
Record number: 1, Textual support number: 1 CONT
Le message idéal parvient à attirer l'attention de l'audience, à maintenir son intérêt, à stimuler son désir et à provoquer une action (il s'agit du modèle AIDA). 1, record 1, French, - mod%C3%A8le%20AIDA
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Comercialización
Record 1, Main entry term, Spanish
- AIDA
1, record 1, Spanish, AIDA
correct
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Modelo para desarrollar mensajes eficaces dirigidos al consumidor con el fin de llamar la Atención, mantener el Interés, estimular el Deseo y conseguir una Acción determinada. 1, record 1, Spanish, - AIDA
Record number: 1, Textual support number: 1 OBS
AIDA: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 2, record 1, Spanish, - AIDA
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