TERMIUM Plus®

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AIDED RECALL [3 records]

Record 1 1997-05-26

English

Subject field(s)
  • Advertising
DEF

A research technique intended to measure the recall of an advertisement.

French

Domaine(s)
  • Publicité
DEF

Technique de recherche visant à mesurer la mémorisation d'une annonce.

Spanish

Save record 1

Record 2 1989-11-23

English

Subject field(s)
  • Motivation and Advertising Psychology

French

Domaine(s)
  • Motivation et psychologie de la publicité
DEF

Mesure de l'impact d'un message publicitaire à l'aide d'éléments de rappel.

Spanish

Save record 2

Record 3 1987-06-04

English

Subject field(s)
  • Marketing Research
DEF

A measure of recall of an advertisement or series of advertisements by a test respondent who has been aided by prompting.

French

Domaine(s)
  • Étude du marché
DEF

Au cours d'un entretien. Souvenir sollicité auprès d'une personne interrogée, par l'enquêteur, au moyen de phrases ou de mots ayant rapport avec le souvenir.

Spanish

Save record 3

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