TERMIUM Plus®
From: Translation Bureau
On social media
Consult the Government of Canada’s terminology data bank.
BEHAVIORAL TARGETING [4 records]
Record 1 - internal organization data 2025-09-04
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
- Internet and Telematics
Record 1, Main entry term, English
- behavioural targeting
1, record 1, English, behavioural%20targeting
correct, noun
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
In its simplest form, behavioural targeting is the practice of learning from previous behavioural traits and patterns, in order to target experiences, content or ideas to individuals. It involves using past historical data to determine when exactly to deliver these experiences at a time and context when they will be most effective, persuasive, and influential. It draws on an extensive range of data, including data obtained from people's browsing history, search engine queries, and ads that they have previously clicked on, as well as potentially any form of interaction a person engages in on the internet. 2, record 1, English, - behavioural%20targeting
Record 1, Key term(s)
- behavioral targeting
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
- Internet et télématique
Record 1, Main entry term, French
- ciblage comportemental
1, record 1, French, ciblage%20comportemental
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Le ciblage comportemental repose sur la collecte et l'analyse des données de comportement des utilisateurs, notamment leurs historiques de navigation, leurs achats et leurs interactions en ligne, afin de diffuser des publicités personnalisées qui correspondent à leurs intérêts et comportements passés. 2, record 1, French, - ciblage%20comportemental
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2025-09-04
Record 2, English
Record 2, Subject field(s)
- Advertising Techniques
- Internet and Telematics
Record 2, Main entry term, English
- onsite behavioural targeting
1, record 2, English, onsite%20behavioural%20targeting
correct, noun
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
Onsite behavioural targeting[:] companies capture and record the locations [that users visit] when accessing their website. They accomplish this by placing a tracking cookie with a unique [identification] tag in the temporary storage of each user's web browser. 1, record 2, English, - onsite%20behavioural%20targeting
Record 2, Key term(s)
- on-site behavioural targeting
- onsite behavioral targeting
- on-site behavioral targeting
Record 2, French
Record 2, Domaine(s)
- Techniques publicitaires
- Internet et télématique
Record 2, Main entry term, French
- ciblage comportemental sur site
1, record 2, French, ciblage%20comportemental%20sur%20site
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 OBS
Le ciblage comportemental sur site fait appel au suivi des sections visitées par un utilisateur sur un site Web en particulier. 2, record 2, French, - ciblage%20comportemental%20sur%20site
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 2025-09-04
Record 3, English
Record 3, Subject field(s)
- Advertising Techniques
- Internet and Telematics
Record 3, Main entry term, English
- network behavioural targeting
1, record 3, English, network%20behavioural%20targeting
correct, noun
Record 3, Abbreviations, English
Record 3, Synonyms, English
Record 3, Textual support, English
Record number: 3, Textual support number: 1 CONT
Network behavioural targeting [occurs] when companies track across a broader network of websites. It is usually used by advertising agencies that operate across a large number of partner sites. Network behavioural targeting ... provides companies with a clear, more comprehensive picture of their users' web browsing behaviour. 1, record 3, English, - network%20behavioural%20targeting
Record 3, Key term(s)
- network behavioral targeting
Record 3, French
Record 3, Domaine(s)
- Techniques publicitaires
- Internet et télématique
Record 3, Main entry term, French
- ciblage comportemental en réseau
1, record 3, French, ciblage%20comportemental%20en%20r%C3%A9seau
proposal, masculine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
Record 3, Textual support, French
Record number: 3, Textual support number: 1 OBS
Le ciblage comportement en réseau fait appel au suivi des données sur plusieurs sites Web afin de dégager le profil de navigation Web des utilisateurs. 1, record 3, French, - ciblage%20comportemental%20en%20r%C3%A9seau
Record 3, Spanish
Record 3, Textual support, Spanish
Record 4 - internal organization data 2025-07-21
Record 4, English
Record 4, Subject field(s)
- Advertising Techniques
- Internet and Telematics
- Artificial Intelligence
Record 4, Main entry term, English
- predictive behavioural targeting
1, record 4, English, predictive%20behavioural%20targeting
correct, noun
Record 4, Abbreviations, English
Record 4, Synonyms, English
- predictive targeting 2, record 4, English, predictive%20targeting
correct, noun
Record 4, Textual support, English
Record number: 4, Textual support number: 1 CONT
Predictive behavioural targeting: This method uses machine learning and AI [artificial intelligence] algorithms to analyze a user's past behavior and predict their future interests and actions. Advertisers use this data to present content or ads that are likely to resonate with the user, even if they haven't explicitly shown interest in a particular topic. 3, record 4, English, - predictive%20behavioural%20targeting
Record 4, Key term(s)
- predictive behavioral targeting
Record 4, French
Record 4, Domaine(s)
- Techniques publicitaires
- Internet et télématique
- Intelligence artificielle
Record 4, Main entry term, French
- ciblage comportemental prédictif
1, record 4, French, ciblage%20comportemental%20pr%C3%A9dictif
correct, masculine noun
Record 4, Abbreviations, French
Record 4, Synonyms, French
- ciblage prédictif 2, record 4, French, ciblage%20pr%C3%A9dictif
correct, masculine noun
Record 4, Textual support, French
Record number: 4, Textual support number: 1 CONT
Ciblage prédictif : Les outils d'IA [intelligence artificielle] permettent de prévoir les tendances et les comportements des consommateurs, permettant un ciblage plus précis et pertinent des annonces. 3, record 4, French, - ciblage%20comportemental%20pr%C3%A9dictif
Record 4, Spanish
Record 4, Textual support, Spanish
Copyright notice for the TERMIUM Plus® data bank
© Public Services and Procurement Canada, 2026
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau
Features
GCtranslate (available on the Government of Canada network only)
Use this artificial intelligence prototype to translate Government of Canada content up to and including Protected B. Available to employees of selected departments and agencies only.
Writing tools
The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.
Glossaries and vocabularies
Access Translation Bureau glossaries and vocabularies.
- Date Modified: