TERMIUM Plus®
From: Translation Bureau
On social media
Consult the Government of Canada’s terminology data bank.
BRAND AWARENESS [2 records]
Record 1 - internal organization data 2025-10-03
Record 1, English
Record 1, Subject field(s)
- Marketing Research
- Advertising Techniques
Record 1, Main entry term, English
- brand awareness
1, record 1, English, brand%20awareness
correct, noun
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Brand awareness refers to the level of familiarity people have with a particular brand and the degree to which they can recognize or recall it in any given context. 2, record 1, English, - brand%20awareness
Record 1, French
Record 1, Domaine(s)
- Étude du marché
- Techniques publicitaires
Record 1, Main entry term, French
- notoriété de la marque
1, record 1, French, notori%C3%A9t%C3%A9%20de%20la%20marque
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
La notoriété de la marque : Elle traduit l'aisance avec laquelle la marque pourrait être connue et reconnue par le consommateur. 2, record 1, French, - notori%C3%A9t%C3%A9%20de%20la%20marque
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Estudio del mercado
- Técnicas publicitarias
Record 1, Main entry term, Spanish
- conocimiento de marca
1, record 1, Spanish, conocimiento%20de%20marca
correct, masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1987-03-23
Record 2, English
Record 2, Subject field(s)
- Marketing Research
Record 2, Main entry term, English
- unaided brand awareness
1, record 2, English, unaided%20brand%20awareness
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
A standard marketing measure of how recognizable a company's name is to the general public. Fortune, October 1, 1984. 1, record 2, English, - unaided%20brand%20awareness
Record 2, French
Record 2, Domaine(s)
- Étude du marché
Record 2, Main entry term, French
- notoriété spontanée de la marque
1, record 2, French, notori%C3%A9t%C3%A9%20spontan%C3%A9e%20de%20la%20marque
correct, proposal, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 OBS
Notoriété spontanée : Éléments obtenus en réponse à une question du type : «Quelles marques de lessive connaissez-vous?». Si 75% répondent «Persil», on dira que la notoriété spontanée de «Persil» est de 75%. 2, record 2, French, - notori%C3%A9t%C3%A9%20spontan%C3%A9e%20de%20la%20marque
Record 2, Spanish
Record 2, Textual support, Spanish
Copyright notice for the TERMIUM Plus® data bank
© Public Services and Procurement Canada, 2026
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau
Features
GCtranslate (available on the Government of Canada network only)
Use this artificial intelligence prototype to translate Government of Canada content up to and including Protected B. Available to employees of selected departments and agencies only.
Writing tools
The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.
Glossaries and vocabularies
Access Translation Bureau glossaries and vocabularies.
- Date Modified: