TERMIUM Plus®

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BRAND EQUITY [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2010-03-01

English

Subject field(s)
  • The Product (Marketing)
  • Marketing Research
  • Types of Trade Goods
CONT

[The company is owner] of brand equity with highly esteemed and recognized brand names and brands with long-lasting appeal.

French

Domaine(s)
  • Produit (Commercialisation)
  • Étude du marché
  • Types d'objets de commerce
DEF

Survaleur que représente pour l'entreprise la marque sous laquelle elle commercialise ses produits ou services, sans laquelle elle ne pourrait bénéficier des avantages (marges bénéficiaires plus élevées, plus grande part de marché, etc.) que lui procurent la notoriété et l'image de marque ainsi que la fidélité de la clientèle à cette marque.

Spanish

Campo(s) temático(s)
  • Producto (Comercialización)
  • Estudio del mercado
  • Tipos de bienes comerciales
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