TERMIUM Plus®
From: Translation Bureau
On social media
Consult the Government of Canada’s terminology data bank.
BRAND EXTENSION [1 record]
Record 1 - internal organization data 2010-03-01
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
- Sales (Marketing)
Record 1, Main entry term, English
- brand extension
1, record 1, English, brand%20extension
correct, see observation
Record 1, Abbreviations, English
Record 1, Synonyms, English
- brand stretching 2, record 1, English, brand%20stretching
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
[The] utilisation of a brand name to launch products that differ from those in the current product range of a company. 3, record 1, English, - brand%20extension
Record number: 1, Textual support number: 1 OBS
The aim is to gain brand recognition and credibility for the product with minimal publicity expenses and to consolidate the value of a brand in the market. 3, record 1, English, - brand%20extension
Record number: 1, Textual support number: 2 OBS
brand extension: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial. 4, record 1, English, - brand%20extension
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
- Vente
Record 1, Main entry term, French
- extension de marque
1, record 1, French, extension%20de%20marque
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Stratégie commerciale qui consiste à se servir d'une marque déjà connue pour lancer un nouveau produit ou service, différent, modifié ou complémentaire par rapport aux produits ou services déjà vendus sous cette marque. 2, record 1, French, - extension%20de%20marque
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Técnicas mercantiles
- Ventas (Comercialización)
Record 1, Main entry term, Spanish
- extensión de marca
1, record 1, Spanish, extensi%C3%B3n%20de%20marca
feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Utilización de una marca para el lanzamiento de productos distintos de los que hasta ese momento cubría. El objetivo es ganar conocimiento de marca y credibilidad para el producto con el menor gasto publicitario e ir consolidando el valor de la marca. 1, record 1, Spanish, - extensi%C3%B3n%20de%20marca
Record number: 1, Textual support number: 1 OBS
extensión de marca: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 2, record 1, Spanish, - extensi%C3%B3n%20de%20marca
Copyright notice for the TERMIUM Plus® data bank
© Public Services and Procurement Canada, 2026
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau
Features
GCtranslate (available on the Government of Canada network only)
Use this artificial intelligence prototype to translate Government of Canada content up to and including Protected B. Available to employees of selected departments and agencies only.
Writing tools
The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.
Glossaries and vocabularies
Access Translation Bureau glossaries and vocabularies.
- Date Modified: