TERMIUM Plus®

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BRAND IMAGE [2 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2010-03-01

English

Subject field(s)
  • Marketing Research
  • The Product (Marketing)
DEF

[The] collection of qualities that a particular brand evokes for the majority of individuals.

CONT

Brand images are stronger and more durable than corporate images because the customer knows more about the brand than about the company.

OBS

brand image: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

French

Domaine(s)
  • Étude du marché
  • Produit (Commercialisation)
DEF

Ensemble des caractéristiques, des idées, des croyances et des préjugés qu'évoque une marque de produit ou de service pour un consommateur.

Spanish

Campo(s) temático(s)
  • Estudio del mercado
  • Producto (Comercialización)
DEF

Conjunto de cualidades que evoca una determinada marca para la mayoría de los individuos.

OBS

imagen de marca: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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Record 2 1986-03-10

English

Subject field(s)
  • Merchandising Techniques
DEF

A comparison of the brand image against the traits that buyers in the market segment would consider positive or negative for a brand in that product category.

French

Domaine(s)
  • Techniques marchandes

Spanish

Save record 2

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