TERMIUM Plus®

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BRAND LEADER [2 records]

Record 1 2015-02-13

English

Subject field(s)
  • Marketing
DEF

A company's core product or service which is most recognizable by the public and embodies the expertise, values and product line of the business.

French

Domaine(s)
  • Commercialisation
CONT

Premier négociant bordelais à avoir créé sa propre cave de vinification en 1967, Maison Sichel met toute sa connaissance dans l'élaboration de SIRIUS pour en faire sa marque phare.

Spanish

Save record 1

Record 2 1976-06-19

English

Subject field(s)
  • The Product (Marketing)

French

Domaine(s)
  • Produit (Commercialisation)

Spanish

Save record 2

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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