TERMIUM Plus®

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BRAND LOYALTY LADDER [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1997-07-24

English

Subject field(s)
  • Marketing
DEF

The progression of customer acceptance from brand awareness, to brand knowledge, brand preference and finally, brand loyalty.

French

Domaine(s)
  • Commercialisation
DEF

Acceptation croissante de la marque par le consommateur, allant de la connaissance plus ou moins parfaite de la marque, à une préférence pour celle-ci, et enfin à la fidelité à cette dernière.

Spanish

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