TERMIUM Plus®
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BRAND PERSONALITY [2 records]
Record 1 - internal organization data 2025-09-25
Record 1, English
Record 1, Subject field(s)
- Marketing
Record 1, Main entry term, English
- brand personality
1, record 1, English, brand%20personality
correct, noun
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Just like people have personalities, brands can have personalities, which help customers connect and understand brands on a deeper level. Brand personality is how [a] company expresses itself through its tone of voice, core values, beliefs, and visual identity. 2, record 1, English, - brand%20personality
Record number: 1, Textual support number: 1 OBS
A clear and concise brand personality helps consumers understand what [a] brand stands for and represents. 2, record 1, English, - brand%20personality
Record 1, Key term(s)
- brand-personality
Record 1, French
Record 1, Domaine(s)
- Commercialisation
Record 1, Main entry term, French
- personnalité de marque
1, record 1, French, personnalit%C3%A9%20de%20marque
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Tout comme les gens, les marques peuvent avoir une personnalité, ce qui aide les clients à se rapprocher d'elles et à mieux les comprendre. La personnalité d'une marque est la façon dont [une] entreprise s'exprime à travers son ton, ses valeurs fondamentales, ses convictions et son identité visuelle. 1, record 1, French, - personnalit%C3%A9%20de%20marque
Record number: 1, Textual support number: 1 OBS
Une personnalité de marque claire et concise aide les consommateurs à comprendre ce [qu'une] marque représente. 1, record 1, French, - personnalit%C3%A9%20de%20marque
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2025-09-25
Record 2, English
Record 2, Subject field(s)
- Marketing
Record 2, Main entry term, English
- brand personality framework
1, record 2, English, brand%20personality%20framework
correct, noun
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
A brand's personality framework should complement the products it advertises and the lifestyle its target audience wants to emulate. 2, record 2, English, - brand%20personality%20framework
Record 2, French
Record 2, Domaine(s)
- Commercialisation
Record 2, Main entry term, French
- cadre de la personnalité de marque
1, record 2, French, cadre%20de%20la%20personnalit%C3%A9%20de%20marque
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
Le cadre de la personnalité d'une marque doit compléter les produits dont elle fait la publicité et le style de vie que son public cible souhaite adopter. 1, record 2, French, - cadre%20de%20la%20personnalit%C3%A9%20de%20marque
Record 2, Spanish
Record 2, Textual support, Spanish
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