TERMIUM Plus®

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BRAND PERSONALITY FRAMEWORK [1 record]

Record 1 2025-09-25

English

Subject field(s)
  • Marketing
CONT

A brand's personality framework should complement the products it advertises and the lifestyle its target audience wants to emulate.

French

Domaine(s)
  • Commercialisation
CONT

Le cadre de la personnalité d'une marque doit compléter les produits dont elle fait la publicité et le style de vie que son public cible souhaite adopter.

Spanish

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