TERMIUM Plus®
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BRAND POSITIONING [2 records]
Record 1 - internal organization data 2017-11-22
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
Record 1, Main entry term, English
- brand positioning statement
1, record 1, English, brand%20positioning%20statement
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- positioning statement 1, record 1, English, positioning%20statement
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
The brand positioning statement aims to summarize how the organization is different from comparable organizations, and how it provides a unique service or experience to its audiences. The positioning statement should be aspirational, but realistic–it should describe what the brand can and should be. 1, record 1, English, - brand%20positioning%20statement
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
Record 1, Main entry term, French
- énoncé du positionnement de marque
1, record 1, French, %C3%A9nonc%C3%A9%20du%20positionnement%20de%20marque
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- énoncé de positionnement 1, record 1, French, %C3%A9nonc%C3%A9%20de%20positionnement
correct, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
L'énoncé du positionnement de la marque vise à préciser la façon dont l'organisation est différente d'autres organisations similaires et la manière dont elle donne un service ou une expérience unique à ses clientèles. L'énoncé de positionnement devrait être ambitieux, quoique réaliste – il devrait énoncer ce que la marque peut être et devrait être. 1, record 1, French, - %C3%A9nonc%C3%A9%20du%20positionnement%20de%20marque
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Técnicas publicitarias
Record 1, Main entry term, Spanish
- enunciado de posicionamiento de marca
1, record 1, Spanish, enunciado%20de%20posicionamiento%20de%20marca
correct, masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- enunciado de posicionamiento 1, record 1, Spanish, enunciado%20de%20posicionamiento
correct, masculine noun
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 CONT
Una marca se construye; inicia con una idea que va tomando forma y se consolida en el tiempo, se desarrolla a través de una serie de pasos [...] empezando por el desarrollo del enunciado de posicionamiento de marca (estrategia de base). 1, record 1, Spanish, - enunciado%20de%20posicionamiento%20de%20marca
Record 2 - internal organization data 2016-06-22
Record 2, English
Record 2, Subject field(s)
- Marketing
Record 2, Main entry term, English
- brand positioning
1, record 2, English, brand%20positioning
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
An act of designing [a] company's offer and image so that it occupies a distinct and valued image in the mind of the customer. 2, record 2, English, - brand%20positioning
Record 2, French
Record 2, Domaine(s)
- Commercialisation
Record 2, Main entry term, French
- positionnement de la marque
1, record 2, French, positionnement%20de%20la%20marque
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
Le positionnement de la marque. Après avoir segmenté son marché [...] l'entreprise décide d'un ciblage et d'un positionnement pour sa maque [...] de façon à ce qu'ils soient à la fois cohérents avec les attentes des clients et différents de la concurrence. 2, record 2, French, - positionnement%20de%20la%20marque
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Comercialización
Record 2, Main entry term, Spanish
- posición de marca
1, record 2, Spanish, posici%C3%B3n%20de%20marca
correct, feminine noun
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
Record 2, Textual support, Spanish
Record number: 2, Textual support number: 1 OBS
posición de marca: término extraído del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 2, record 2, Spanish, - posici%C3%B3n%20de%20marca
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