TERMIUM Plus®
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BRAND PREFERENCE [3 records]
Record 1 - internal organization data 1999-01-05
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
- Tobacco Industry
Record 1, Main entry term, English
- brand-preference advertising 1, record 1, English, brand%2Dpreference%20advertising
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record 1, Key term(s)
- brand preference advertising
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
- Industrie du tabac
Record 1, Main entry term, French
- publicité préférentielle
1, record 1, French, publicit%C3%A9%20pr%C3%A9f%C3%A9rentielle
feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 OBS
Porte sur les marques, comme l'indique le terme anglais. 1, record 1, French, - publicit%C3%A9%20pr%C3%A9f%C3%A9rentielle
Record number: 1, Textual support number: 2 OBS
Source(s) : Loi sur le tabac, le 25 avril 1997, paragraphe 22(4). 1, record 1, French, - publicit%C3%A9%20pr%C3%A9f%C3%A9rentielle
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1986-03-10
Record 2, English
Record 2, Subject field(s)
- Marketing Research
Record 2, Main entry term, English
- brand preference
1, record 2, English, brand%20preference
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
The degree to which prospects consider a brand acceptable or unacceptable, especially in relation to competitive brands. 1, record 2, English, - brand%20preference
Record 2, French
Record 2, Domaine(s)
- Étude du marché
Record 2, Main entry term, French
- préférence de marque
1, record 2, French, pr%C3%A9f%C3%A9rence%20de%20marque
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 1981-06-18
Record 3, English
Record 3, Subject field(s)
- Marketing
Record 3, Main entry term, English
- brand preference order
1, record 3, English, brand%20preference%20order
correct
Record 3, Abbreviations, English
Record 3, Synonyms, English
Record 3, Textual support, English
Record 3, French
Record 3, Domaine(s)
- Commercialisation
Record 3, Main entry term, French
- classement préférentiel des marques
1, record 3, French, classement%20pr%C3%A9f%C3%A9rentiel%20des%20marques
correct
Record 3, Abbreviations, French
Record 3, Synonyms, French
Record 3, Textual support, French
Record number: 3, Textual support number: 1 OBS
Domaine: Comportement du consommateur. Classement par ordre de préférence des différentes marques d'un même produit effectué par le consommateur. 1, record 3, French, - classement%20pr%C3%A9f%C3%A9rentiel%20des%20marques
Record 3, Spanish
Record 3, Textual support, Spanish
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