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BRAND SWITCHING [4 records]
Record 1 - internal organization data 1997-07-24
Record 1, English
Record 1, Subject field(s)
- Marketing
Record 1, Main entry term, English
- brand switching behavior 1, record 1, English, brand%20switching%20behavior
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Approaches to prescriptive decision making in marketing decision under risk and uncertainty, promotional mix models, brand switching behavior, adaptative control procedures, competitive models, and forecasting techniques. 1, record 1, English, - brand%20switching%20behavior
Record 1, French
Record 1, Domaine(s)
- Commercialisation
Record 1, Main entry term, French
- comportement de changement de marques
1, record 1, French, comportement%20de%20changement%20de%20marques
masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1997-07-24
Record 2, English
Record 2, Subject field(s)
- Marketing
Record 2, Main entry term, English
- brand switching
1, record 2, English, brand%20switching
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 OBS
The decision of a user to select among the available products or services of like type, one different from that which he bought the last time. 1, record 2, English, - brand%20switching
Record 2, French
Record 2, Domaine(s)
- Commercialisation
Record 2, Main entry term, French
- changement de marque
1, record 2, French, changement%20de%20marque
masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 1997-07-24
Record 3, English
Record 3, Subject field(s)
- Marketing
Record 3, Main entry term, English
- brand switching research 1, record 3, English, brand%20switching%20research
Record 3, Abbreviations, English
Record 3, Synonyms, English
Record 3, Textual support, English
Record 3, French
Record 3, Domaine(s)
- Commercialisation
Record 3, Main entry term, French
- étude des changements de marque
1, record 3, French, %C3%A9tude%20des%20changements%20de%20marque
feminine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
Record 3, Textual support, French
Record number: 3, Textual support number: 1 DEF
En se servant de techniques qualitatives et quantitatives, l'étude des changements de marque permet de tester sur un échantillon de population vers quelle marque se dirigerait le consommateur advenant la disparition de sa marque habituelle. 1, record 3, French, - %C3%A9tude%20des%20changements%20de%20marque
Record 3, Spanish
Record 3, Textual support, Spanish
Record 4 - internal organization data 1997-07-24
Record 4, English
Record 4, Subject field(s)
- Marketing
Record 4, Main entry term, English
- brand switching model 1, record 4, English, brand%20switching%20model
Record 4, Abbreviations, English
Record 4, Synonyms, English
Record 4, Textual support, English
Record number: 4, Textual support number: 1 CONT
Do the purchase incidence models and brand switching models stem from the same fundamental assumptions about consumer choice. 1, record 4, English, - brand%20switching%20model
Record 4, French
Record 4, Domaine(s)
- Commercialisation
Record 4, Main entry term, French
- modèle de changement de marques
1, record 4, French, mod%C3%A8le%20de%20changement%20de%20marques
masculine noun
Record 4, Abbreviations, French
Record 4, Synonyms, French
Record 4, Textual support, French
Record 4, Spanish
Record 4, Textual support, Spanish
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