TERMIUM Plus®

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BUILT-IN OBSOLESCENCE [1 record]

Record 1 2018-06-04

English

Subject field(s)
  • Merchandising Techniques
DEF

The policy of deliberately limiting the life of a product in order to encourage the purchaser to replace it.

French

Domaine(s)
  • Techniques marchandes
CONT

L'obsolescence programmée est une stratégie visant à réduire la durée de vie d'un produit pour augmenter son taux de remplacement et provoquer un nouvel achat prématurément.

Spanish

Campo(s) temático(s)
  • Técnicas mercantiles
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