TERMIUM Plus®

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D.A.R. [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2001-02-28

English

Subject field(s)
  • Advertising Techniques
  • Motivation and Advertising Psychology
DEF

An indirect measure of the effectiveness of an ad. Determines how many people remember seeing a given ad [24 hours after its broadcasting].

Key term(s)
  • day after recall test

French

Domaine(s)
  • Techniques publicitaires
  • Motivation et psychologie de la publicité
DEF

Mesure de l'impact d'un message publicitaire vingt-quatre heures après sa diffusion.

Spanish

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