TERMIUM Plus®

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DECISION CRITERION [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1997-09-15

English

Subject field(s)
  • Marketing
OBS

The rationale by which one decides how a decision should be made. Several types of decision criteria can be used, depending on the decision situation (certainty, uncertainty risk, or conflict) and the desired outcome, i.e., maximum possible return, called (maximax); avoiding maximum loss, called (minimax); or, equally likely to occur, maximum expected return, also called expected value.

French

Domaine(s)
  • Commercialisation

Spanish

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