TERMIUM Plus®

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EMPLOYMENT BRANDING [1 record]

Record 1 2000-12-14

English

Subject field(s)
  • Recruiting of Personnel
  • Labour and Employment
CONT

Employment branding has been described as everything from the logo on human resources department communiqués, to a statement of vision and values, to culture that focuses employees on the company's vision for future success ... Ideally, employment branding is a set of promises-a framework-that defines what the workforce experiences inside the organization. Once defined, the internal brand can become the standard for managing people. It is a clear statement about the behaviours that will be valued and the rewards that can be expected.

French

Domaine(s)
  • Recrutement du personnel
  • Travail et emploi
CONT

L'image de marque à titre d'employeur a été définie de bien des façons : utilisation du logo dans les communiqués des Ressources humaines, énoncé de la vision et des valeurs de l'entreprise, culture alignant les employés sur la vision d'avenir de l'entreprise, etc. [...] Idéalement, l'image de marque à titre d'employeur est un ensemble de promesses qui encadre et définit l'expérience de travail à l'intérieur de l'organisation. Une fois définie, l'image de marque interne peut devenir la norme à suivre en matière de gestion du personnel. C'est un exposé clair des comportements qui seront appréciés et des récompenses qui en découlent.

Spanish

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