TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
MASS ADVERTISING [2 records]
Record 1 - internal organization data 2001-03-27
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
- Marketing
Record 1, Main entry term, English
- mass advertising
1, record 1, English, mass%20advertising
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 OBS
Because of the expense and inherent inefficiencies of that kind of mass advertising approach, it is not a practical option for most small businesses. You must find a way to make your advertising message stand out from the crowd. 1, record 1, English, - mass%20advertising
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
- Commercialisation
Record 1, Main entry term, French
- publicité de masse
1, record 1, French, publicit%C3%A9%20de%20masse
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Ensemble des moyens de communications susceptibles d'influencer un acheteur éventuel à se procurer un bien donné. 1, record 1, French, - publicit%C3%A9%20de%20masse
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1991-05-31
Record 2, English
Record 2, Subject field(s)
- Titles of Documents and Works
Record 2, Main entry term, English
- Visible minorities in mass media advertising
1, record 2, English, Visible%20minorities%20in%20mass%20media%20advertising
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 OBS
Authors: Lateef Owaisie and Zafar Bingash; 1978. 2, record 2, English, - Visible%20minorities%20in%20mass%20media%20advertising
Record 2, French
Record 2, Domaine(s)
- Titres de documents et d'œuvres
Record 2, Main entry term, French
- Minorités perceptibles dans la publicité
1, record 2, French, Minorit%C3%A9s%20perceptibles%20dans%20la%20publicit%C3%A9
correct, Canada
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 OBS
Auteurs : Lateef Owaisie and Zafar Bingash, 1978. 2, record 2, French, - Minorit%C3%A9s%20perceptibles%20dans%20la%20publicit%C3%A9
Record 2, Spanish
Record 2, Textual support, Spanish
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