TERMIUM Plus®

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UNAIDED BRAND AWARENESS [1 record]

Filter results by subject field Alphabetical list of terms

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Alphabetical list of terms

Record 1 1987-03-23

English

Subject field(s)
  • Marketing Research
DEF

A standard marketing measure of how recognizable a company's name is to the general public. Fortune, October 1, 1984.

French

Domaine(s)
  • Étude du marché
OBS

Notoriété spontanée : Éléments obtenus en réponse à une question du type : «Quelles marques de lessive connaissez-vous?». Si 75% répondent «Persil», on dira que la notoriété spontanée de «Persil» est de 75%.

Spanish

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