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Record 1,  Textual support,  English

Record number: 1, Textual support number: 1 CONT

An emotional tone of voice evokes exactly that – emotion. Customers won't always remember what has been said, but they will remember how they have been made to feel. A successful marketing and advertising campaign with an emotive tone of voice will provoke those feelings.  1, record 1, English, - emotional%20tone%20of%20voice

Record 1,  Textual support,  French

Record number: 1, Textual support number: 1 CONT

Ton de voix émotionnel : Si vous voulez évoquer des émotions fortes chez votre audience, utilisez ce ton de voix. Il est idéal pour les articles de témoignage, les histoires inspirantes et les poèmes.  1, record 1, French, - ton%20de%20voix%20%C3%A9motionnel

Record number: 1, Textual support number: 1 PHR

ton de voix émotionnel heureux  2, record 1, French, - ton%20de%20voix%20%C3%A9motionnel

Record 1,  Textual support,  Spanish

Record 2,  Textual support,  English

Record number: 2, Textual support number: 1 CONT

Tone of voice is a critical aspect of communication, encompassing not just what [is said], but how [it's said]. This distinction between content and delivery is crucial in shaping perceptions ... Tone of voice influences how an audience interprets and feels about the message being conveyed ...  3, record 2, English, - tone%20of%20voice

Record 2,  Textual support,  French

Record number: 2, Textual support number: 1 CONT

Le ton de voix est la manière dont un texte est écrit, en particulier l'attitude, le style et le sentiment que le texte évoque chez le lecteur. Il peut être joyeux, sérieux, informatif, humoristique, encourageant, condescendant, sarcastique, et bien plus encore. Le ton de voix est important, car il détermine la façon dont [l']audience perçoit [un] message [...]  3, record 2, French, - ton%20de%20voix

Record 2,  Textual support,  Spanish

Record 3,  Textual support,  English

Record number: 3, Textual support number: 1 CONT

A formal tone of voice is characterized by its structured, respectful, and professional style of communication. It is often used in ... official contexts where clarity, and decorum are essential. ... The goal is to convey information in a straightforward and respectful manner, ensuring that the message is taken seriously and understood without ambiguity.  1, record 3, English, - formal%20tone%20of%20voice

Record 3,  Textual support,  French

Record number: 3, Textual support number: 1 CONT

Il existe une variété de tons que les marques peuvent adopter dans leur communication. Le ton formel est souvent utilisé dans les secteurs professionnels ou institutionnels, transmettant une image de sérieux et de compétence.  2, record 3, French, - ton%20de%20voix%20formel

Record 3,  Textual support,  Spanish

Record 4,  Textual support,  English

Record number: 4, Textual support number: 1 CONT

The professional tone is very similar to the informative and formal tones; however, it tends to have a more inviting pull to it. The word selection in this tone leans more toward confidence and sincerity. If a brand wants to show authority and trust in its brand, this is an excellent tone of voice to adopt.  1, record 4, English, - professional%20tone%20of%20voice

Record 4,  Textual support,  French

Record number: 4, Textual support number: 1 CONT

Un ton professionnel [est] informatif[. Il] peut aider à renforcer la confiance des clients dans [l']entreprise et à renforcer [l']autorité dans [un] domaine.  3, record 4, French, - ton%20de%20voix%20professionnel

Record 4,  Textual support,  Spanish

Record 5,  Textual support,  English

Record number: 5, Textual support number: 1 CONT

A persuasive tone aims to convince the reader of a particular viewpoint or to encourage a specific action. It frequently employs rhetorical devices, logical arguments, and emotional appeals. This tone is prevalent in advertisements, opinion pieces, and political campaigns.  2, record 5, English, - persuasive%20tone%20of%20voice

Record 5,  Textual support,  French

Record number: 5, Textual support number: 1 CONT

Ton de voix persuasif : [Ce ton de voix persuade l']audience de prendre une certaine action ou d'adopter une certaine opinion[.] Il est idéal pour les appels à l'action, les publicités et les discours de vente.  1, record 5, French, - ton%20de%20voix%20persuasif

Record 5,  Textual support,  Spanish

Record 6,  Textual support,  English

Record number: 6, Textual support number: 1 CONT

A conversational tone mimics natural, everyday speech, making communication feel personal and engaging. It often includes contractions, questions, and a relaxed flow to foster a more relatable connection with the reader.  2, record 6, English, - conversational%20tone%20of%20voice

Record 6,  Textual support,  French

Record number: 6, Textual support number: 1 CONT

Les réseaux sociaux appellent généralement à un ton plus décontracté et interactif. Sur ces plateformes, l'objectif est souvent d'engager rapidement l'audience et de créer une communauté. Un ton conversationnel, avec des touches d'humour ou d'enthousiasme, peut être très efficace.  3, record 6, French, - ton%20de%20voix%20conversationnel

Record 6,  Textual support,  Spanish

Record 7,  Textual support,  English

Record number: 7, Textual support number: 1 CONT

An informal tone of voice is relaxed, conversational, and mirrors the way people naturally speak in everyday situations. ... the informal tone embraces conversational expressions, and even slang to create a more casual feel. This style of communication is often used to make content more relatable, especially when speaking to a younger audience or when the goal is to foster a sense of community and ease.  1, record 7, English, - informal%20tone%20of%20voice

Record 7,  Textual support,  French

Record number: 7, Textual support number: 1 CONT

Il existe une variété de tons que les marques peuvent adopter dans leur communication. [...] le ton informel crée une ambiance plus décontractée et accessible, idéale pour les marques visant un public jeune ou cherchant à établir une relation plus proche avec leurs clients.  3, record 7, French, - ton%20de%20voix%20informel

Record 7,  Textual support,  Spanish

Record 8,  Textual support,  English

Record number: 8, Textual support number: 1 CONT

The informative tone of voice is used to inform the reader. Its characteristics are very direct messaging and is generally used when providing data to the end readers. Common adopters of this tone are governmental or scientifc entities.  1, record 8, English, - informative%20tone%20of%20voice

Record 8,  Textual support,  French

Record number: 8, Textual support number: 1 CONT

Le ton informatif est un ton très utilisé pour des produits ou des services pour lesquels le consommateur est fortement impliqué. [...] Afin d'en souligner le caractère officiel, les publicités qui optent pour ce ton se fondent souvent sur des études présentées comme scientifiques ou l'avis d'experts.  2, record 8, French, - ton%20de%20voix%20informatif

Record 8,  Textual support,  Spanish

Record 9,  Textual support,  English

Record number: 9, Textual support number: 1 CONT

A funny tone of voice is a lighthearted, humorous approach that brands often use to capture attention, entertain, and create a memorable experience for their audience. This tone relies on wit, clever wordplay, pop culture references, and playful language to make the brand feel more relatable and engaging.  4, record 9, English, - humoristic%20tone%20of%20voice

Record 9,  Textual support,  French

Record number: 9, Textual support number: 1 CONT

Ton de voix humoristique : Si vous voulez faire rire votre audience et créer une ambiance détendue, utilisez ce ton de voix. Il est idéal pour les articles légers, les listes amusantes et les anecdotes.  3, record 9, French, - ton%20de%20voix%20humoristique

Record 9,  Textual support,  Spanish

Record 10,  Textual support,  English

Record number: 10, Textual support number: 1 CONT

Writing in an optimistic tone can convey a sense of hope and a positive outlook for the future. It uses uplifting language to express satisfaction and aspiration.  3, record 10, English, - optimistic%20tone%20of%20voice

Record 10,  Textual support,  French

Record number: 10, Textual support number: 1 CONT

[L'un] des pays les plus heureux au monde valorise un ton optimiste et des messages axés sur la qualité et la valeur ajoutée. Ces éléments sont particulièrement importants pour capter l'attention des consommateurs [...]  3, record 10, French, - ton%20de%20voix%20optimiste

Record 10,  Textual support,  Spanish

Record 11,  Textual support,  English

Record number: 11, Textual support number: 1 CONT

An inspirational tone of voice is uplifting, encouraging, and motivational. It aims to evoke positive emotions and inspire the audience to take action or adopt a positive mindset. This tone is often used in branding, advertising, and internal communications to foster a sense of purpose and enthusiasm.  2, record 11, English, - inspirational%20tone%20of%20voice

Record 11,  Textual support,  French

Record number: 11, Textual support number: 1 CONT

Ton de voix inspirant : [ce ton de voix inspire l']audience et les [motive] à atteindre leurs objectifs [...]  1, record 11, French, - ton%20de%20voix%20inspirant

Record 11,  Textual support,  Spanish

Record 12,  Textual support,  English

Record number: 12, Textual support number: 1 CONT

Brand tone of voice refers to the way [a] brand communicates with [an] audience, shaping the overall personality and impression [the] brand conveys through messaging. It's not just what [is said] (i.e., voice), but how [it's said] (i.e., tone).  1, record 12, English, - brand%20tone%20of%20voice

Record 12,  Textual support,  French

Record number: 12, Textual support number: 1 CONT

[Le] ton de marque est défini en fonction de [l']audience cible, et peut avoir n'importe quel style tant que ce dernier est fidèle aux valeurs et à la personnalité de [la] marque (autoritaire, ludique, intellectuelle, menaçante, gentille, amusante, etc.).  1, record 12, French, - ton%20de%20voix%20de%20la%20marque

Record 12,  Textual support,  Spanish

Record 13,  Textual support,  English

Record number: 13, Textual support number: 1 CONT

The authoritative tone is one that will establish authority in their written content. The characteristics of this tone of voice are firm, strong messages and it avoids any slang or jargon.  2, record 13, English, - authoritative%20tone%20of%20voice

Record 13,  Textual support,  French

Record number: 13, Textual support number: 1 CONT

[...] le gouvernement [...] a su [...] prendre un ton autoritaire dans certaines publications. Les arguments d'autorité ont été utilisés dans les publications où le gouvernement dressait la liste des mesures sanitaires et la liste des interdictions.  2, record 13, French, - ton%20de%20voix%20autoritaire

Record 13,  Textual support,  Spanish

Record 14,  Textual support,  English

Record number: 14, Textual support number: 1 OBS

RSS-118 was rescinded in 2013 because the analog technologies were no longer in service in Canada.  4, record 14, English, - Land%20and%20Subscriber%20Stations%20%3AVoice%2C%20Data%20and%20Tone%20Modulated%2C%20Angle%20Modulation%20Radiotelephone%20Transmitters%20and%20Receivers%20Operating%20in%20the%20Cellular%20Mobile%20Bands%20824%2D849%20MHz%20and%20869%2D894%20MHz

Record 14,  Textual support,  French

Record number: 14, Textual support number: 1 OBS

Le CNR-118 a été annulé en 2013 puisque les technologies analogiques n'étaient plus utilisées au Canada.  4, record 14, French, - %C3%89metteurs%20et%20r%C3%A9cepteurs%20radiot%C3%A9l%C3%A9phoniques%20de%20station%20de%20base%20et%20de%20station%20d%27abonn%C3%A9%20%C3%A0%20modulation%20angulaire%20par%20fr%C3%A9quences%20vocales%20%28signaux%20de%20donn%C3%A9es%20ou%20tonalit%C3%A9s%29%20fonctionnant%20dans%20les%20bandes%20du%20service%20mobile%20cellulaire%20comprises%20entre%20824%2D849%20MHz%20et%20869%2D894%20MHz

Record 14,  Textual support,  Spanish

Record 15,  Textual support,  English

Record number: 15, Textual support number: 1 DEF

A ringtone that plays the voice of a person, usually someone famous.  2, record 15, English, - voicetone

Record 15,  Textual support,  French

Record number: 15, Textual support number: 1 CONT

Les sonneries vocales sont des extraits de voix de vos acteurs, personnages de dessins animés et super héros préférés déclamant des citations célèbres, des répliques de films ou qui vous avisent tout simplement que votre téléphone sonne.  1, record 15, French, - sonnerie%20vocale

Record 15,  Textual support,  Spanish

Record 16,  Textual support,  English

Record 16,  Textual support,  French

Record number: 16, Textual support number: 1 OBS

Source : DSTM [Direction des services de traduction ministériels] Communications.  1, record 16, French, - Syst%C3%A8me%20de%20t%C3%A9l%C3%A9appel%20%C3%A0%20tonalit%C3%A9%20et%20voix

Record 16,  Textual support,  Spanish

Record 17,  Textual support,  French

Record 17,  Textual support,  Spanish

Record 18,  Textual support,  French

Record 18,  Textual support,  Spanish

Record 19,  Textual support,  French

Record 19,  Textual support,  Spanish