TERMIUM Plus®

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WHITE SPACE MAPPING [1 record]

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Record 1 2021-06-07

English

Subject field(s)
  • Corporate Management (General)
  • Marketing Research
CONT

White space mapping is the process of businesses examining their environment with the purpose of finding new market opportunities. It is a useful exercise for companies looking to maneuver and grow in a crowded market.

Key term(s)
  • whitespace mapping

French

Domaine(s)
  • Gestion de l'entreprise (Généralités)
  • Étude du marché
CONT

La cartographie des zones inexplorées […] est un outil qui a été utilisé à bon escient par des entreprises qui songeaient à abandonner un créneau. Elle permet également de découvrir des occasions qui ne sont pas évidentes et à trouver de nouveaux débouchés qui n'ont pas déjà été conçus par les concurrents.

Spanish

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