TERMIUM Plus®
From: Translation Bureau
On social media
Consult the Government of Canada’s terminology data bank.
DISCURSO VENTAS [3 records]
Record 1 - internal organization data 2022-10-28
Record 1, English
Record 1, Subject field(s)
- Oral Presentations
Record 1, Main entry term, English
- pitch
1, record 1, English, pitch
correct, noun
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
[A set of words] used when trying to persuade someone to buy or accept something. 2, record 1, English, - pitch
Record 1, French
Record 1, Domaine(s)
- Exposés et communications orales
Record 1, Main entry term, French
- discours
1, record 1, French, discours
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- présentation 2, record 1, French, pr%C3%A9sentation
correct, feminine noun
- pitch 1, record 1, French, pitch
avoid, anglicism, masculine noun
Record 1, Textual support, French
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Presentaciones orales
Record 1, Main entry term, Spanish
- discurso
1, record 1, Spanish, discurso
correct, masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- presentación 1, record 1, Spanish, presentaci%C3%B3n
correct, feminine noun
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 OBS
discurso; presentación : La Fundación del Español Urgente(Fundéu BBVA), con el asesoramiento de la Real Academia Española, indica que "pitch", como sustantivo inglés, equivale al español "discurso" o "presentación" y suele ir acompañado de términos como "sales"("ventas"). 1, record 1, Spanish, - discurso
Record 2 - internal organization data 2018-11-30
Record 2, English
Record 2, Subject field(s)
- Oral Presentations
- Advertising Techniques
Record 2, Main entry term, English
- sales pitch
1, record 2, English, sales%20pitch
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
- sales talk 2, record 2, English, sales%20talk
correct
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
A strategic line of talk designed to highlight the positive features of a product or service with a view to selling it. 3, record 2, English, - sales%20pitch
Record 2, French
Record 2, Domaine(s)
- Exposés et communications orales
- Techniques publicitaires
Record 2, Main entry term, French
- argumentaire de vente
1, record 2, French, argumentaire%20de%20vente
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Discours stratégique visant à mettre en avant les points positifs d'un produit ou service afin de le vendre. 1, record 2, French, - argumentaire%20de%20vente
Record number: 2, Textual support number: 1 CONT
Un argumentaire de vente est une série d'éléments de langage, qui permettent à un vendeur de bien présenter un produit ou un service dans le but de réaliser des ventes. [...] Il vise de manière directe ou indirecte à convaincre l'acheteur de l'intérêt du produit ou du service vanté. 1, record 2, French, - argumentaire%20de%20vente
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Presentaciones orales
- Técnicas publicitarias
Record 2, Main entry term, Spanish
- argumento de ventas
1, record 2, Spanish, argumento%20de%20ventas
correct, masculine noun
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
- discurso de ventas 2, record 2, Spanish, discurso%20de%20ventas
correct, masculine noun
- presentación de ventas 2, record 2, Spanish, presentaci%C3%B3n%20de%20ventas
correct, feminine noun
Record 2, Textual support, Spanish
Record number: 2, Textual support number: 1 OBS
discurso de ventas; presentación de ventas : La Fundación del Español Urgente(Fundéu BBVA), con el asesoramiento de la Real Academia Española, indica que "discurso" o "presentación de ventas", es alternativa válida en español a la expresión inglesa "sales pitch" [...] 2, record 2, Spanish, - argumento%20de%20ventas
Record 3 - internal organization data 2018-11-07
Record 3, English
Record 3, Subject field(s)
- Oral Presentations
- Advertising Techniques
Record 3, Main entry term, English
- elevator speech
1, record 3, English, elevator%20speech
correct
Record 3, Abbreviations, English
Record 3, Synonyms, English
- elevator pitch 2, record 3, English, elevator%20pitch
correct
- elevator statement 2, record 3, English, elevator%20statement
correct
Record 3, Textual support, English
Record number: 3, Textual support number: 1 DEF
A short description of an idea, product, company, or oneself that explains the concept in a way such that any listener can understand it in a short period of time. 2, record 3, English, - elevator%20speech
Record number: 3, Textual support number: 1 CONT
Elevator speech is a short, clear message that communicates what you are selling, why you are better than the rest and how you can benefit an organization. Elevator speech is a short presentation in front of a targeted audience. 3, record 3, English, - elevator%20speech
Record 3, French
Record 3, Domaine(s)
- Exposés et communications orales
- Techniques publicitaires
Record 3, Main entry term, French
- discours d'ascenseur
1, record 3, French, discours%20d%27ascenseur
correct, masculine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
- présentation d'ascenseur 2, record 3, French, pr%C3%A9sentation%20d%27ascenseur
correct, feminine noun
Record 3, Textual support, French
Record number: 3, Textual support number: 1 CONT
Vous devrez parler de votre entreprise aux gens. Certains voudront avoir beaucoup d'information, mais la plupart ne souhaiteront qu'un très court énoncé de ce que vous entendez faire. On appelle parfois cela une «présentation d'ascenseur», car elle devrait ne prendre que le temps requis pour parcourir quelques étages en ascenseur. 2, record 3, French, - discours%20d%27ascenseur
Record 3, Spanish
Record 3, Campo(s) temático(s)
- Presentaciones orales
- Técnicas publicitarias
Record 3, Main entry term, Spanish
- discurso de ascensor
1, record 3, Spanish, discurso%20de%20ascensor
correct, masculine noun
Record 3, Abbreviations, Spanish
Record 3, Synonyms, Spanish
- presentación de ascensor 1, record 3, Spanish, presentaci%C3%B3n%20de%20ascensor
correct, feminine noun
Record 3, Textual support, Spanish
Record number: 3, Textual support number: 1 DEF
Presentación corta que pretende ser brillante y eficiente para convencer a un tercero de una idea o proyecto en un breve espacio de tiempo. 1, record 3, Spanish, - discurso%20de%20ascensor
Record number: 3, Textual support number: 1 OBS
discurso de ascensor; presentación de ascensor : La Fundación del Español Urgente(Fundéu BBVA), con el asesoramiento de la Real Academia Española, indica que "pitch", como sustantivo inglés, equivale al español "discurso" o "presentación" y suele ir acompañado de términos como sales(ventas). También [recomienda para la] expresión inglesa "elevator pitch" [...] emplear las alternativas "discurso" o "presentación de ascensor" [...] 1, record 3, Spanish, - discurso%20de%20ascensor
Copyright notice for the TERMIUM Plus® data bank
© Public Services and Procurement Canada, 2026
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau
Features
GCtranslate (available on the Government of Canada network only)
Use this artificial intelligence prototype to translate Government of Canada content up to and including Protected B. Available to employees of selected departments and agencies only.
Writing tools
The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.
Glossaries and vocabularies
Access Translation Bureau glossaries and vocabularies.
- Date Modified:


