TERMIUM Plus®

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DIFERENCIACION PRODUCTO [1 record]

Record 1 2010-03-01

English

Subject field(s)
  • Merchandising Techniques
  • The Product (Marketing)
  • Marketing Research
  • Types of Trade Goods

French

Domaine(s)
  • Techniques marchandes
  • Produit (Commercialisation)
  • Étude du marché
  • Types d'objets de commerce
DEF

Ensemble des techniques ou moyens mercatiques utilisés pour mettre en valeur les caractéristiques permettant de distinguer un produit de ses concurrents.

Spanish

Campo(s) temático(s)
  • Técnicas mercantiles
  • Producto (Comercialización)
  • Estudio del mercado
  • Tipos de bienes comerciales
DEF

Introducción de características, complementos, calidades, estilos o imagen de marca que supongan una diferencia con productos ya establecidos y permitan esperar una mayor rentabilidad.

OBS

diferenciación de productos: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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