TERMIUM Plus®
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DIFERENCIACION PRODUCTOS [3 records]
Record 1 - internal organization data 2019-10-17
Record 1, English
Record 1, Subject field(s)
- Marketing
- Advertising Techniques
Record 1, Main entry term, English
- brand strategy
1, record 1, English, brand%20strategy
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- branding 2, record 1, English, branding
correct, noun
- brand building 3, record 1, English, brand%20building
correct
- brand development 3, record 1, English, brand%20development
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Branding is the blend of art and science that manages associations between a brand and memories in the mind of a brand's audience. It involves focusing resources on selected tangible and intangible attributes to differentiate the brand in an attractive, meaningful and compelling way for the targeted audience. 4, record 1, English, - brand%20strategy
Record 1, French
Record 1, Domaine(s)
- Commercialisation
- Techniques publicitaires
Record 1, Main entry term, French
- stratégie de marque
1, record 1, French, strat%C3%A9gie%20de%20marque
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- valorisation de la marque 2, record 1, French, valorisation%20de%20la%20marque
correct, feminine noun
- branding 2, record 1, French, branding
see observation, masculine noun
- brand building 2, record 1, French, brand%20building
see observation, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Stratégie commerciale axée principalement sur la marque, qui traduit les choix d'objectifs et de moyens visant à accroître la notoriété et l'image de la marque, de même que la fidélité de la clientèle à cette marque. 2, record 1, French, - strat%C3%A9gie%20de%20marque
Record number: 1, Textual support number: 1 OBS
Les emprunts «branding» et «brand building» sont souvent utilisés [pour représenter le même] sens [de «stratégie de marque»] en français. 2, record 1, French, - strat%C3%A9gie%20de%20marque
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Comercialización
- Técnicas publicitarias
Record 1, Main entry term, Spanish
- desarrollo de marca
1, record 1, Spanish, desarrollo%20de%20marca
correct, masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- desarrollo de marcas 2, record 1, Spanish, desarrollo%20de%20marcas
correct, masculine noun
- branding 3, record 1, Spanish, branding
avoid, anglicism, masculine noun
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 CONT
En el éxito de una marca intervienen muchos factores. No existe una única fórmula milagrosa. En el desarrollo de marcas intervienen ciencia y arte a partes iguales. No obstante, para que un marca tenga éxito, como mínimo debe ser clara, específica y creíble respecto del mensaje que transmite, de su poder de diferenciación y de la calidad que simboliza. También debe ser atractiva y acorde a los productos y servicios que representa. 2, record 1, Spanish, - desarrollo%20de%20marca
Record 2 - internal organization data 2010-03-01
Record 2, English
Record 2, Subject field(s)
- Merchandising Techniques
- The Product (Marketing)
- Marketing Research
- Types of Trade Goods
Record 2, Main entry term, English
- product differentiation
1, record 2, English, product%20differentiation
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record 2, French
Record 2, Domaine(s)
- Techniques marchandes
- Produit (Commercialisation)
- Étude du marché
- Types d'objets de commerce
Record 2, Main entry term, French
- différenciation du produit
1, record 2, French, diff%C3%A9renciation%20du%20produit
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- différenciation-produit 2, record 2, French, diff%C3%A9renciation%2Dproduit
correct, feminine noun
- différenciation 3, record 2, French, diff%C3%A9renciation
correct, feminine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Ensemble des techniques ou moyens mercatiques utilisés pour mettre en valeur les caractéristiques permettant de distinguer un produit de ses concurrents. 2, record 2, French, - diff%C3%A9renciation%20du%20produit
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Técnicas mercantiles
- Producto (Comercialización)
- Estudio del mercado
- Tipos de bienes comerciales
Record 2, Main entry term, Spanish
- diferenciación de productos
1, record 2, Spanish, diferenciaci%C3%B3n%20de%20productos
correct, feminine noun
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
- diferenciación del producto 2, record 2, Spanish, diferenciaci%C3%B3n%20del%20producto
feminine noun
Record 2, Textual support, Spanish
Record number: 2, Textual support number: 1 DEF
Introducción de características, complementos, calidades, estilos o imagen de marca que supongan una diferencia con productos ya establecidos y permitan esperar una mayor rentabilidad. 3, record 2, Spanish, - diferenciaci%C3%B3n%20de%20productos
Record number: 2, Textual support number: 1 OBS
diferenciación de productos : término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 4, record 2, Spanish, - diferenciaci%C3%B3n%20de%20productos
Record 3 - internal organization data 2001-05-09
Record 3, English
Record 3, Subject field(s)
- Marketing
- The Product (Marketing)
- Merchandising Techniques
Record 3, Main entry term, English
- sex segmentation 1, record 3, English, sex%20segmentation
Record 3, Abbreviations, English
Record 3, Synonyms, English
Record 3, Textual support, English
Record number: 3, Textual support number: 1 DEF
Marketing strategy that consists in differentiating products according to the sex of the buyer or potential user, for example, disposable nappies for boys and girls. 1, record 3, English, - sex%20segmentation
Record number: 3, Textual support number: 1 OBS
sex segmentation: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial. 2, record 3, English, - sex%20segmentation
Record 3, French
Record 3, Domaine(s)
- Commercialisation
- Produit (Commercialisation)
- Techniques marchandes
Record 3, Main entry term, French
- segmentation par sexes
1, record 3, French, segmentation%20par%20sexes
feminine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
Record 3, Textual support, French
Record number: 3, Textual support number: 1 DEF
Stratégie de mercatique qui consiste à différencier les produits d'après le sexe de l'acheteur ou consommateur, par exemple, des langes jetables pour filles et garçons. 1, record 3, French, - segmentation%20par%20sexes
Record number: 3, Textual support number: 1 OBS
segmentation par sexes : terme et définition extraits du CAPITAL Business Dictionary et reproduits par LID Editorial Empresarial. 2, record 3, French, - segmentation%20par%20sexes
Record 3, Spanish
Record 3, Campo(s) temático(s)
- Comercialización
- Producto (Comercialización)
- Técnicas mercantiles
Record 3, Main entry term, Spanish
- segmentación por sexos
1, record 3, Spanish, segmentaci%C3%B3n%20por%20sexos
feminine noun
Record 3, Abbreviations, Spanish
Record 3, Synonyms, Spanish
Record 3, Textual support, Spanish
Record number: 3, Textual support number: 1 DEF
Estrategia de mercadología que consiste en la diferenciación de los productos según el sexo del comprador o del usuario potencial, por ejemplo, pañales desechables para niños y niñas. 1, record 3, Spanish, - segmentaci%C3%B3n%20por%20sexos
Record number: 3, Textual support number: 1 OBS
segmentación por sexo: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 2, record 3, Spanish, - segmentaci%C3%B3n%20por%20sexos
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