TERMIUM Plus®

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MARCA DISTRIBUIDOR [2 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2017-02-13

English

Subject field(s)
  • Merchandising Techniques
  • Trademarks (Law)
DEF

Brand owned not by a manufacturer or producer but by a retailer or supplier who gets its goods made by a contract manufacturer under its own label.

OBS

The seller of private-brand goods sponsors those goods in the market, becomes responsible for their quality, and has rights to prevent others from using the same mark.

French

Domaine(s)
  • Techniques marchandes
  • Marques de commerce (Droit)
DEF

Marque sous laquelle un distributeur vend des articles dont il s'attribue l'exclusivité, qu'il ait ou non recours à un producteur sous-traitant.

OBS

marque de distributeur; MDD : désignations publiées au Journal officiel de la République française le 5 août 2016.

Spanish

Campo(s) temático(s)
  • Técnicas mercantiles
  • Marcas de comercio (Derecho)
DEF

Marca patrocinada por un comerciante o agente, a diferencia de las que están patrocinadas por fabricantes o productores.

Save record 1

Record 2 2010-08-03

English

Subject field(s)
  • Marketing
  • The Product (Marketing)
DEF

Part of the marketing that analyses whether a product should be sold in bulk or with a brand, what type of brand (manufacturers or distributors), what brand in particular and whether small changes should be introduced such as colour, size or any other characteristics that accompany it

OBS

brand decisions: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

French

Domaine(s)
  • Commercialisation
  • Produit (Commercialisation)
DEF

Partie de la mercatique qui analyse si un produit doit se vendre avec une marque ou en gros, qui décide le type de marque à utiliser (celle du fabricant ou du distributeur), quelle marque choisir et l'introduction de couleurs, tailles ou autres caractéristiques qui accompagnent la marque.

OBS

décisions sur une marque : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial.

Spanish

Campo(s) temático(s)
  • Comercialización
  • Producto (Comercialización)
DEF

Parte de la mercadología que analiza si un producto se debe vender con marca o a granel, qué tipo de marca(del fabricante o de distribuidor), qué marca concreta y si se introducen pequeños cambios en la utilización de la marca en colores, tamaños o cualquier otra característica que la acompañan.

OBS

decisiones sobre marca: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

Save record 2

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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