TERMIUM Plus®

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VENTA CORREO [2 records]

Record 1 2016-04-28

English

Subject field(s)
  • Advertising Techniques
  • Merchandising Techniques
  • Postal Service Operation
DEF

Advertising directly to end-users by sending catalogues or other sales literature through the post.

French

Domaine(s)
  • Techniques publicitaires
  • Techniques marchandes
  • Exploitation postale
DEF

Prospection publicitaire, démarchage ou vente effectués par voie postale ou par messagerie, directement auprès du consommateur [...]

CONT

Le publipostage est devenu l'outil par excellence pour les commerçants qui désirent un rendement accru de leur investissement en publicité.

Spanish

Campo(s) temático(s)
  • Técnicas publicitarias
  • Técnicas mercantiles
  • Explotación postal
DEF

[Publicidad] que tiene como procedimiento básico el correo, ya sea oficial o privado, convencional o electrónico.

CONT

La publicidad por correo directo consiste en instrumentos de información enviados a todos los clientes potenciales, con la intención y esperanza de influir o consumar una venta.

OBS

Constituye una de las principales fórmulas del marketing directo.

Save record 1

Record 2 2006-10-16

English

Subject field(s)
  • Sales (Marketing)
  • Advertising
DEF

A type of nonstore, nonpersonal retail or wholesale selling in which the customer mails in an order that is then delivered by mail or other parcel-delivery system.

DEF

A form of selling in which personal contact and store operations have been eliminated. The retailer contacts potential customers through the use of direct mail, catalogs, television, radio, magazines, newspapers, etc. Merchandise is described in words and pictures, customers order by telephone or through the mail, and orders are filled by the seller through the mail or via parcel services.

French

Domaine(s)
  • Vente
  • Publicité
DEF

Méthode de vente dans laquelle le client effectue ses achats sans passer par un magasin ou autre établissement de vente, en sélectionnant ceux-ci parmi les produits ou services offerts notamment par catalogue, par publicité directe ou sur Internet et en passant sa commande par téléphone, par Internet, par courrier, par télécopieur ou autrement, le vendeur effectuant la livraison des marchandises généralement par la poste ou par messagerie.

Spanish

Campo(s) temático(s)
  • Ventas (Comercialización)
  • Publicidad
Save record 2

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